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Ghana is targeting a significant expansion of its film industry, with the National Film Authority (NFA) setting a medium-term goal to increase the sector’s contribution to the country’s Gross Domestic Product (GDP) from the current 0.2 percent to at least 1 percent.
The ambitious target was disclosed by the Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, during the government’s Accountability Series on Monday, August 10.
According to the minister, the initiative forms part of efforts to transform Ghana’s film industry into a stronger commercial and industrial sector capable of creating jobs, attracting investment and opening new economic opportunities for young people.
National Film Authority targets stronger economic impact
The Ghana film industry GDP contribution currently remains relatively small in direct economic terms, but the government believes the sector has significant potential to contribute to national development.
Gomashie explained that the economic influence of filmmaking extends beyond movie production itself, creating activity across several interconnected industries.
“Although the film industry’s direct contribution to GDP is still evolving and emerging, its indirect economic impact is significant, spanning hospitality, broadcasting, advertising, events, logistics, digital platforms and tourism,” she said.
The minister also described the film sector as an important employer of young people, highlighting its potential to support livelihoods across different areas of the creative economy.
Ghana targets 1% film contribution to GDP
Under the Ministry of Tourism, Culture and Creative Arts, the National Film Authority has established the goal of raising the Ghana film industry GDP contribution from 0.2 percent to at least 1 percent over the medium term.
The target reflects the government’s intention to treat filmmaking not only as an entertainment activity but also as an industrial and commercial sector capable of generating measurable economic value.
Gomashie said achieving the target would position Ghana’s film industry to create more employment opportunities while attracting both local and foreign investment.
The sector could also provide opportunities for young people working as actors, directors, producers, cinematographers, editors, writers, costume designers and other professionals involved in film production and distribution.
Film industry seen as driver of jobs and investment
The government believes a stronger film industry could also increase Ghana’s presence in regional and international content markets.
With African films attracting growing audiences through cinemas, television networks and digital streaming platforms, Ghanaian filmmakers have opportunities to reach audiences beyond the domestic market.
Increasing investment in production, distribution, infrastructure and digital platforms could therefore strengthen the industry’s ability to compete internationally.
The sector’s links with tourism could also create additional opportunities. Film productions can showcase Ghanaian destinations, culture and heritage to international audiences, potentially encouraging tourism and related economic activity.
Government seeks to strengthen Ghana’s creative economy
The NFA‘s target comes as the government continues to explore ways to expand Ghana’s creative industries and increase their contribution to the national economy.
If the industry succeeds in moving from 0.2 percent to 1 percent of GDP, the increase would represent a significant expansion in its direct economic contribution.
For the target to be achieved, however, continued investment in skills development, film infrastructure, financing, distribution and access to international markets will be critical.
Gomashie’s announcement signals a growing focus on positioning Ghanaian film as an important component of the country’s economic and creative future.
The government’s ambition is ultimately to build a film industry that does more than entertain audiences — one that creates jobs, attracts investment, promotes Ghanaian culture and strengthens the country’s position in the global content market.
