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Award-winning Ghanaian rapper Sarkodie has challenged the notion that music is not a legitimate profession, describing such perceptions as outdated and dismissive.
In a social media post shared on Sunday, April 26, the celebrated artiste criticised a common question often directed at musicians—asking what they do “apart from music” or what their “proper business” is.
According to Sarkodie, that type of questioning undermines the value of an industry that has grown into one of the most influential and profitable sectors in the world.
“Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call ‘proper businesses,’” he stated.
The rapper emphasised that choosing music as a career should be respected in the same way as any other profession or business venture.
He explained that, like entrepreneurship and other careers, the music industry involves risk, sacrifice, planning, and long-term investment.
Sarkodie further noted that with the right mindset, strategy, branding, and financial management, music can become a sustainable and highly profitable business.
His comments appear to address long-standing attitudes in some societies where careers in entertainment are sometimes viewed as unstable or secondary compared to traditional professions.
Over the years, Sarkodie has built one of the most successful music brands in Africa, winning multiple awards, selling out shows internationally, and establishing himself as one of Ghana’s most influential entertainers.
Many fans online have praised his remarks, saying they reflect the reality of a modern creative economy where music, film, content creation, and digital entertainment continue to generate billions globally.
The statement has also sparked wider discussions about how African societies value creative careers and whether enough respect is given to those who build businesses through talent and artistry.
As the global entertainment landscape continues to evolve, Sarkodie’s message reinforces the idea that music is no longer just passion-driven—it is serious business.
Stop Asking What I Do Aside Music – Sarkodie