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Ginger is one of the most familiar and widely used ingredients in Ghanaian homes. Its distinctive aroma, bold flavour and versatility have made it a popular addition to meals, homemade drinks and refreshing beverages.
From traditional recipes to contemporary drinks, ginger continues to be appreciated for the unique character it brings. Building on this familiarity and love for ginger, Dr. Lawson presents LAWSON DE-RAY GINGER LIQUOR, a ginger-infused drink created for consumers who appreciate bold ginger flavour and a distinctive drinking experience.
The product introduces consumers to a different way of experiencing the familiar character of ginger, bringing its bold identity into a liquor beverage.
A Taste Inspired by Ginger
Ginger has long been valued for its ability to add a strong and recognisable flavour to food and drinks. Its aroma is equally distinctive, making it an ingredient that can immediately change the character of a recipe or beverage.
Lawson De-Ray Ginger Liquor takes inspiration from this familiar ingredient and places ginger at the centre of its product identity.
The drink is positioned for people who appreciate the boldness of ginger and want to experience its distinctive flavour in a different form.
Bold Ginger. Distinctive Taste. Unforgettable Experience.
The product’s identity is captured in its simple but memorable brand message:
“Bold Ginger. Distinctive Taste. Unforgettable Experience.”
The message communicates the character Lawson wants consumers to associate with the product.
For those who already enjoy ginger-based drinks, the product offers an opportunity to explore a liquor infused with the familiar flavour of ginger. For consumers discovering it for the first time, it provides another way to experience one of Ghana’s most recognisable ingredients.
Part of the Lawson Brand
Lawson De-Ray Ginger Liquor forms part of the product range promoted by Lawson Limited Company, which identifies itself as a proudly Ghanaian-owned company.
The company’s focus on locally relevant products provides an opportunity to connect with Ghanaian consumers through flavours and ingredients that are already familiar within everyday life.
As Lawson continues to build awareness around its products, De-Ray Ginger Liquor gives the brand another distinctive offering to place before consumers.
Experience Lawson De-Ray Ginger Liquor
For consumers looking for a drink with a strong ginger identity, LAWSON DE-RAY GINGER LIQUOR offers a distinctive option.
Its combination of ginger inspiration, bold flavour positioning and Ghanaian brand identity makes it a product worth discovering.
For enquiries and more information, contact 024 213 3577.
LAWSON DE-RAY GINGER LIQUOR
Bold Ginger. Distinctive Taste. Unforgettable Experience.
LAWSON LIMITED COMPANY — Proudly Ghanaian-owned.
