Multi-award-winning Nigerian rapper and music executive Olamide has been named a Billboard Global Power Player for 2025, further cementing his position as one of the most influential figures in the global music industry.
The YBNL Nation boss earned the recognition for his instrumental role in shaping the careers of Afrobeats heavyweights like Asake and Fireboy DML, both of whom released critically acclaimed albums in 2024.
Olamide’s leadership has elevated YBNL Nation into an international powerhouse, with his strategic approach to artist development and global expansion paying off significantly. Speaking to Billboard, Olamide shared, “YBNL Nation has made significant strides in expanding our global footprint and solidifying our presence in key international markets. Collaborations with international artists and producers have helped bridge the gap between Afrobeats and other genres, further establishing our label as a key player in the global music scene.”
Among the most notable achievements of YBNL in 2024 was Asake’s groundbreaking third studio album, Lungu Boy, which was declared the biggest album in Nigeria by TurnTable Charts. The album’s breakout single, MMS, earned a nomination for Best African Music Performance at the 67th Grammy Awards, marking another milestone in the global ascent of Afrobeats.
Additionally, Asake’s ability to repeatedly sell out London’s iconic O2 Arena placed him in an elite class alongside Wizkid and Davido as one of the few Nigerian artists to accomplish this feat multiple times.
Fireboy DML also delivered a stellar year with the release of his fourth album, Adedamola. The project received widespread acclaim for its lyrical depth and sonic innovation, securing Fireboy’s position as one of the genre’s most respected talents.
Olamide’s visionary leadership has not only propelled these two stars to global recognition but also paved the way for other YBNL alumni such as Lil Kesh, Adekunle Gold, Young Jonn, and Pheelz to attain mainstream success.
In 2024, YBNL Nation demonstrated a remarkable blend of artistic excellence and strategic growth. Olamide’s approach—merging grassroots authenticity with global ambitions—has resonated with fans and industry players alike.
His inclusion in Billboard’s prestigious list celebrates not only his enduring relevance as an artist but also his influence as a business leader, tastemaker, and cultural icon.
As the global appeal of Afrobeats continues to rise, Olamide’s recognition as a Billboard Global Power Player is a defining moment for Nigerian music and a beacon of what is possible when talent meets tenacity.
