Ghanaian rap icon Sarkodie has spoken out strongly against the growing insensitivity displayed by sections of the media and content creators in the wake of the tragic helicopter crash in Obuasi on August 6, 2025.
In a heartfelt post on X (formerly Twitter), the award-winning rapper criticized the rush by some digital platforms to share graphic and disturbing visuals from the accident scene, which claimed the lives of several high-profile government officials, including Ghana’s Defence Minister and the Minister for Environment and Technology.
“Wanting to be the first to get exclusives all in the name of content can make you inhumane … Be human first,” Sarkodie wrote, in a message that quickly gained widespread traction online.
The helicopter crash, described by many as a national disaster, has triggered not only sorrow but also outrage over how parts of the media have handled coverage of the incident. Sarkodie’s comments reflect growing public dissatisfaction with what many see as a troubling decline in ethical standards, especially among digital media outlets focused on speed and engagement over sensitivity.
Images showing the bodies of victims and wreckage scenes were widely shared across social media just minutes after news of the crash broke, with little regard for the emotional trauma it might cause the victims’ families or the public.
Sarkodie’s condemnation was met with praise from fans, public figures, and civil society leaders, who echoed his call for media outlets and content creators to embrace empathy, decency, and responsibility—particularly during national moments of grief.
“We need more voices like Sarkodie’s right now,” one user commented. “The pain is still fresh. Let’s not add to it with carelessness.”
His remarks add to a growing chorus of voices urging Ghana’s media regulators and professional bodies to take swift action in curbing unethical content sharing practices. Media watchdogs have also called for a review of digital content policies and greater accountability among influencers and bloggers whose platforms reach millions.
As Ghana observes a three-day national mourning period declared by President John Mahama, Sarkodie’s message stands as a poignant reminder of the need to center humanity over virality—to choose compassion over clicks.
The rapper, who has long been regarded not just for his music but also his social conscience, used his platform this time to advocate for something more important than entertainment: decency in the face of disaster.
