The National Communications Authority (NCA) has issued a formal notice to Multichoice Ghana Limited, signalling its intention to suspend the company’s authorisation to operate Pay TV services in Ghana due to growing concerns over its pricing model.
The announcement, made on Thursday, August 7, 2025, involves Multichoice’s Subscription Management Service for its Satellite Television Broadcasting (Direct-to-Home Bouquet), which includes the popular DStv service.
According to a press statement from the Authority, the action is being pursued under the provisions of Section 13 of the Electronic Communications Act, 2008 (Act 775). The NCA asserts that Multichoice Ghana’s current pricing practices are “deemed inimical to the public interest,” prompting the regulatory body to intervene.
While the NCA did not immediately disclose the specific violations or pricing structures at fault, industry analysts point to frequent subscription fee increases and a lack of transparency in price adjustments as major sources of consumer frustration. Over the past year, Ghanaians have voiced growing dissatisfaction over steep price hikes for satellite TV services.
“This notice is part of a fair and transparent regulatory process aimed at ensuring that service providers operate in a manner that protects the interests of consumers,” the NCA stated.
As stipulated by law, the NCA has given Multichoice Ghana a 30-day window to formally respond. The company may submit a written statement of objections, provide clarification, and propose corrective measures to address the Authority’s concerns.
The NCA’s move could mark a turning point in Ghana’s broadcasting landscape, particularly if it leads to a temporary or permanent disruption in the company’s operations. Multichoice Ghana serves thousands of subscribers nationwide, many of whom rely on the service for access to entertainment, sports, and news.
The Authority stressed that its actions are not punitive but necessary to safeguard public interest and prevent exploitative pricing practices. It reiterated its mandate to regulate the communications and media sector in a manner that is fair, firm, and consumer-focused.
“The public should remain calm,” the NCA advised, “as the Authority remains committed to protecting consumers and ensuring the highest standards in the delivery of communication services in Ghana.”
As of the time of publication, Multichoice Ghana had not released an official statement in response to the NCA’s notice. Industry stakeholders, consumer rights organisations, and subscribers are now closely monitoring the situation, awaiting the company’s next move.
Should Multichoice fail to adequately address the NCA’s concerns within the 30-day period, a suspension of its authorisation may take effect, leading to potential service disruptions.
