Accra, October 1, 2025 – MultiChoice Ghana has issued a formal clarification to address growing concerns and confusion surrounding its newly launched DStv value offerings, which officially came into effect today.
The company explained that a set of Frequently Asked Questions (FAQs) earlier published on its website may have created an unintended impression of contradictions, fueling uncertainty among subscribers.
In its statement, MultiChoice acknowledged the public unease and apologised for the miscommunication.
“We apologise for any inconvenience the FAQs may have caused,” the company said, stressing that it remained committed to transparency and customer satisfaction.
MultiChoice also reaffirmed its support for the joint framework announced by the Ministry of Communication, Digital Technology and Innovations, the National Communications Authority (NCA), MultiChoice Africa, and MultiChoice Ghana. The framework was introduced to streamline subscription packages, balance affordability, and strengthen value delivery for Ghanaian households.
The operator emphasised that implementation of the new bouquet system is already underway, adding that the changes are intended to give customers more freedom to choose and tailor their viewing experiences.
Addressing one of the key points of confusion, MultiChoice confirmed that all customers—whether existing, returning, or new—will have the option to choose any bouquet under the new structure.
This assurance is expected to calm some of the heated public debate that has surrounded the transition. Over the past month, many subscribers voiced frustration on social media about rising subscription costs, bouquet overlaps, and a perceived lack of clarity from MultiChoice.
Industry observers note that MultiChoice’s swift clarification signals an attempt to restore trust and avoid further backlash from customers who remain sensitive to changes in television pricing.
In a significant development, MultiChoice revealed that the Parliamentary Committee on Communications will reconvene in three months to review the impact of the new offerings. The review is described as a “periodic exercise” designed to ensure the initiative continues to meet both consumer expectations and regulatory standards.
Analysts believe the decision to involve Parliament reflects the seriousness of the debate and the importance of broadcasting services in Ghana’s digital economy. The review will likely consider customer feedback, pricing sustainability, and the competitiveness of Ghana’s pay-TV market.
The rollout of DStv’s revised packages comes against a backdrop of intensifying competition in Ghana’s digital broadcasting space. With the rise of streaming platforms such as Netflix, Showmax, and YouTube, traditional satellite TV operators face increasing pressure to innovate and adjust pricing structures to retain subscribers.
MultiChoice, however, remains Ghana’s largest pay-TV operator, with millions of households depending on DStv for sports, entertainment, and news. By revising its value offerings, the company is attempting to strike a delicate balance between profitability, regulatory compliance, and customer affordability.
The company has pledged to continue working with stakeholders to address concerns, noting that its goal remains delivering “world-class content at fair value” to Ghanaian viewers.
For subscribers, today’s announcement provides clarity on the future of DStv packages in Ghana. It also signals a stronger regulatory framework that ensures consumer voices are heard at the highest level.
As MultiChoice rolls out the changes, attention will turn to the upcoming Parliamentary review in three months, which is expected to set the tone for the long-term structure of pay-TV in Ghana.
For now, MultiChoice has reassured its customers that flexibility, transparency, and improved value remain at the core of its new offerings.
