Renowned businessman and philanthropist, Jelvis Kwame Baidoo, has voiced his frustration with the lack of dedication among artistes in Ghana’s Western Region. Speaking on YFM’s popular morning show “Ryse n Shyne” with Chelsey Sey, Badioo didn’t hold back on the challenges he has faced while attempting to promote local talent.
According to Mr .Baidoo, his investments in Western Region artistes have often gone to waste due to the lack of commitment and seriousness on the part of the artists themselves. He revealed that many emerging musicians fail to put in the necessary effort to market their own content—even after receiving substantial support.
He highlighted an initiative he launched under one of his companies, One King Multimedia, which included a YouTube-based show titled “Time With the Mic.” The show was designed to spotlight up-and-coming artistes by providing them with exposure on a professional media platform. However, to his disappointment, most of the artistes failed to share the video links after the episodes were uploaded.
“They already have copyrights on their songs, yet they won’t even share the links of the videos to their followers or fans,” Baidoo said. “After putting so much time, energy, and money into promoting these young talents, it’s disheartening to see such little enthusiasm from them.”
Baidoo stated that this consistent lack of seriousness made him discontinue the show, as it became clear the artistes were unwilling to take responsibility for their own promotion and growth.
“Talent is not enough,” he added. “You can have all the talent in the world, but if you’re not ready to push yourself and take opportunities seriously, no one can help you.”
He advised artistes to take their careers seriously and treat every opportunity with the importance it deserves if they want to succeed in an already competitive industry.
Jelvis Kwame Baidoo, known for his philanthropic works and dedication to youth development, continues to support community growth in other sectors. However, his experience with the local music scene, he says, is a reminder that true progress requires both external support and internal drive.
