Kelvin Ananzo, popularly known as the Washing Bay Promoter, has become a rising sensation in the Ghanaian music promotion scene after Nigerian music star Davido promised to gift him $5,000 for promoting his new song, “With You,” off the 5ive album.
Based in Nzema, a coastal town in Ghana’s Western Region, Ananzo works as a washing bay attendant—but it’s his unique passion for music that has earned him growing recognition.
While washing cars during the day, Ananzo enthusiastically promotes music by blasting songs, creating dance routines, and using word-of-mouth to engage customers and passersby.
Ananzo’s infectious energy and love for music have caught the attention of artists and fans alike. In an interview with Ghana Weekend’s Jeffrey Fiifi Annan, Ananzo opened up about his journey, revealing that his big break came when he began promoting Nigerian songs.
“I realised I could make an impact with my craft was when I started promoting Nigerian songs,” he said. “Nigerians are very supportive.”
That moment of realization sparked a turning point in his promotional career. Since then, he has actively supported music from major names in Ghana and Nigeria, including Stonebwoy, King Paluta, Black Sherif, and now Davido.
His grassroots marketing strategy—powered by passion rather than high-end tools—resonates with music lovers across both countries. The viral moment came when Davido took notice of his efforts and, impressed by his dedication, promised to send $5,000 as a token of appreciation.
The pledge has since made headlines and triggered praise from fans, who commend both Davido’s generosity and Ananzo’s hardworking spirit. Social media has been flooded with clips of the Washing Bay Promoter doing what he does best—spinning tracks, dancing, and encouraging people to listen to new music.
Ananzo’s story underscores how non-traditional players in the music ecosystem can still create substantial impact. While the music industry is often associated with PR firms and digital marketers, his rise shows that authentic, on-the-ground promotion still has a place—and can even influence global stars.
However, the road hasn’t always been smooth. In the interview, Ananzo shared that he faced skepticism from some who didn’t take his work seriously or considered it a distraction from his main job. But his persistence has now earned him credibility and admiration.
As Ananzo’s platform continues to grow, many believe his journey represents a shift in music promotion dynamics, where dedication, creativity, and consistency can make even the most unconventional promoters a force to be reckoned with.
With Davido’s support and an ever-expanding fanbase, the Washing Bay Promoter’s future looks bright—and his story continues to inspire dreamers from all walks of life.
