President John Dramani Mahama has stated that Ghana’s future economic growth will not rely solely on traditional sectors and conventional media, but increasingly on human creativity powered by digital and new media platforms.
He made the remarks on Friday, February 27, while delivering the 2026 State of the Nation Address at the Parliament of Ghana. According to the President, the country’s tourism and creative arts industries possess enormous potential to drive national development and enhance Ghana’s global visibility.
Mahama noted that creatives who use digital platforms are helping to project Ghana internationally in ways that traditional media alone cannot achieve. He emphasised that the rise of social media, online streaming, and other digital tools has transformed how content is created, distributed, and consumed worldwide.
“Our economy will not be built only by traditional sectors but also by human creativity,” he said, highlighting the need for innovation to play a central role in economic planning. He explained that embracing digital transformation is essential for competitiveness in today’s rapidly evolving global landscape.
The President further stressed that creative industries will become increasingly important in addressing workforce challenges brought about by technological change. With artificial intelligence (AI) expanding across various industries, Mahama suggested that creativity-based sectors can help absorb workers who may be displaced by automation.
“These human creativity sectors will absorb people who will be displaced from the shop floor by new AI technologies,” he stated, pointing to the creative economy as a solution to potential job disruptions.
His comments reflect a broader policy direction that views arts, culture, digital innovation, and tourism as key components of sustainable economic growth. By supporting creative entrepreneurs, content creators, musicians, filmmakers, and digital innovators, the government aims to expand employment opportunities while strengthening Ghana’s international reputation.
President Mahama also highlighted Ghana’s growing appeal as a preferred tourist destination. He attributed this rise in popularity to the country’s rich history, vibrant culture, and diverse creative expressions.
“Ghana has become a favourite tourist destination because of our history, culture, our arts, our music, our fashion, and our food,” he added.
The President’s remarks underscore the administration’s commitment to integrating creativity and digital transformation into national development strategies. By leveraging technology, arts, and culture together, the government seeks to diversify the economy, create jobs, and position Ghana as a leading hub for innovation and tourism in Africa.
