Ghanaian dancehall and reggae icon Samini has urged young artistes to make land investment a priority rather than spending lavishly on luxury cars and short-term possessions.
Speaking on Hitz FM on Tuesday, November 12, the award-winning musician reflected on his own financial journey and the lessons he learned early in his career.
According to Samini, one of the best financial decisions he ever made was purchasing land when his music income started increasing. He revealed that in his early twenties, he initially spent his earnings on flashy cars until an older mentor, whom he described as an “elder Rasta,” gave him timeless financial advice.
“Anytime I went to see the old man, I was in a different car, and he told me, ‘My youth, you secure. Cars depreciate, but land appreciates,’” Samini recalled.
He explained that while cars lose value over time, land consistently appreciates, making it a much wiser long-term investment.
“You can buy a car today and in ten years it’s worth less, but buy land today and in ten years it could increase a hundredfold,” he added.
Samini acknowledged that maintaining a polished image and owning certain luxuries can be part of an artiste’s brand identity, but he stressed the importance of moderation and foresight.
“Some of the flashy things are good for your branding, but do them in moderation,” he advised.
He encouraged upcoming musicians to balance lifestyle with financial discipline, emphasizing that investing in land provides security, growth, and stability in the long run.
“If you have extra money and don’t know what to do with it, buy land. You’d be surprised how much it appreciates over time,” he said.
Samini concluded with a message to young creatives, urging them to prioritize long-term investments over temporary appearances.
“If you’ve done everything you can for yourself and still have excess income, invest it in land. I believe in that more than even putting it in the bank,” he stated.
His advice serves as a reminder that financial success in the music industry depends not only on talent and fame but also on strategic investment decisions that secure one’s future.
